After its successful store launches in financial hotspots around the world, NIRAV MODI has now made its presence felt in London. The brand’s first European boutique is a fitting addition to London’s swanky Old Bond Street — home to some of the world’s most expensive real estate and an array of luxury brands. Speaking on this special milestone for the brand, Founder & Creative Director, Nirav Modi shares, “For our first foray into the European market, we are delighted to open our doors on one of the most prestigious luxury shopping streets in the world, showcasing our cosmopolitan diamond jewellery for the discerning woman of today.” Spread over 2,300 square feet, the London boutique focuses on high quality materials and traditional craftsmanship, using different tones of Mother-of-Pearl, fine metals (brushed silver to shiny rose gold), luxurious velvets, sparkling crystals and luminous frosted glass. The store’s radiant space features the brand’s signature handcrafted paper art friezes, reflecting the delicate craftsmanship in NIRAV MODI jewels. The collections that will be displayed at the London boutique include the brand’s iconic Embrace Collection, the Jasmine Collection and the Celestial Collection. Customers will also be able to browse through the exquisite Bridal Collections as well as the magnificent high jewellery collections displayed at the boutique.