Fine jeweller NIRAV MODI’s focus lately has been all about increasing their international foothold. Last year the label opened their flagship store in New York, while their latest advertising campaign features Andreea Diaconu and Rosie Huntington-Whiteley alongside Lisa Haydon, and was shot by none other than the legendary Peter Lindberg.

Their latest step in expansion is the opening of their first store in London. Set on Old Bond Street, the store will be amongst other luxury labels like Gucci, Dior, Chanel and Hermès. “For our first foray into the European market, we are delighted to open our doors on one of the most prestigious luxury shopping streets in the world, showcasing our cosmopolitan diamond jewellery for the discerning woman of today,” said Nirav Modi, founder and creative director.

The 2,300sqft store will house the brand’s ‘Embrace Collection’, the ‘Jasmine Collection’, and the ‘Celestial Collection’ and the bridal collections. The brand is also set to open an outpost in Macau later this year.

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