Much like the brand’s design philosophy, the new global campaign embodies luxury, ingenuity and eternal elegance.
Shot in New York City by legendary photographer Peter Lindbergh, NIRAV MODI’s new global advertising campaign magically captures three global fashion icons. English actress and model known for her roles in the Transformers and Mad Max, Rosie Huntington-Whitely, Romanian model, the face of Gucci, Dolce & Gabbana, and Belstaff, and also a Victoria Secret Model, Andreea Diaconu and Supermodel, Bollywood actress and TV presenter, Lisa Haydon are seen in exquisitely crafted NIRAV MODI jewels in the campaign.
The campaign showcases the pull of two muses – the woman, who is radiantly alive, effortlessly chic, and the seeker of the never seen - and diamonds, magical dreams of light, she will adorn – together, they are simply impossible to outshine. The brand’s philosophy dwells upon the idea that no one shines brightest alone, and the campaign emanates a playful, joyful delight among the three women. The campaign shows modern women who are generous with happiness, and magnify, multiply and bask in the light of positivity. Women who cherish and enjoy every moment, they believe that luxury is meant to be lived.
The visual journey also includes close-up shots of enchanting diamond cuts, marvelous engineering techniques and the vivacious spirit of the NIRAV MODI woman - a powerful and positive beauty, whose yearning for luxury has taken on a new dimension; someone who embodies the ideas of timeless luxury and marries these with contemporary desires. The brand believes every expression of a diamond’s brilliance has a sole intent – to ignite femininity and let its wearer be admired. It also depicts the successful juxtaposition of tradition and technology, uniting the precious and the priceless.
The visuals focus on the brand’s take on modern luxury at a time when India holds an influential position in the world. Its global shift of power is exponential, yet its traditions remain intact. It is a land on the verge of a new era, which can take its crafts to new heights.