MY MOODBOARD

Master jeweller NIRAV MODI’s new advertising campaign brings together a truly international cast

Hot on the heels of NIRAV MODI’s global expansion (he has opened two more stores in Hong Kong, making it a total of three in the city, and one each in London and Macau), the brand’s new advertising campaign captures its international spirit. Shot by renowned fashion photographer Peter Lindbergh, it stars Indian actor Lisa Haydon, Brit beauty Rosie Huntington-Whiteley, and Romanian supermodel Andreea Diaconu. ‘Apart from being beautiful, these women are also recognised for their work, and that’s why we chose to work with them,” says Modi. The British Vogue from January 1990, starring Naomi Campbell, Linda Evangelista, Tatjana Patirz, Christy Turlington, and Cindy Crawford, was the reason he asked Lindbergh to shoot this campaign, which features Modi’s signature Mughal, Jasmine, and Luminance collections of high jewellery “Peter really knows how to get the girls to interact and have fun, which reflects in the beauty of the images.”